Austin, Texas / Est. 2026
Building things.
Staying human.
Writing it down.
Hey.
You're already
cool people.
I'm Alex. I build companies. I do the inner work. Every Monday I send a letter about the week:
- what I'm building
- who I met
- what I've learned
- the great news
- my biggest mistakeslessons
- cool stuff
I share the journey so you can take something from it. That's the whole deal.
Free. Every Monday. Private. It doesn't get published.
What this is
Most people show you the highlight reel. I'd rather show you the middle.
The part where you finally learn to like yourself, and it changes how you run everything.
Cool People Only
One letter. Every Monday.
To cool people only.
It doesn't get posted anywhere. It isn't on this site. Every cool person goes on the official list with a number, gets read into the record at the end of the year, and gets a postcard in the mail.
Contact
Want to talk?
The fastest way to reach me is to reply to any Monday letter. Every reply lands straight in my inbox and I read all of them.
Podcasts, speaking, or you just want to say something. Email works too.